Meta Ads Management
Reach Potential Customers on Facebook and Instagram
Meta Ads help your business reach potential customers across Facebook and Instagram through prospecting, retargeting, and lead-generation campaigns.
Sleek Digital manages Meta Ads for service businesses in Tuscaloosa, Northport, and West Alabama, from campaign strategy and audience targeting through creative, optimization, and monthly reporting.
$500/month or 15% of monthly ad budget, whichever is higher
$400 one-time onboarding fee
When Meta Ads Makes Sense
Meta Ads can be a strong fit when you want to reach potential customers before they actively search for a service or stay visible to people who have already interacted with your business.
Meta Ads may make sense when:
Your service can be communicated visually
You want to reach new potential customers in your service area
You want to retarget previous website visitors or engaged users
You want to promote a specific service or offer
You want another lead source beyond Google Search
Your business has the capacity to respond to additional leads
Meta Ads are not automatically the right fit for every business. The strategy should depend on your service, audience, market, creative assets, and available advertising budget.
What Meta Ads Management Includes
Sleek Digital handles the strategy, setup, management, and ongoing improvement of your Facebook and Instagram advertising campaigns.
Campaign Strategy & Setup
Prospecting campaigns
Retargeting campaigns
Lead-generation campaigns
Traffic and awareness campaigns when appropriate
Campaign structure based on your goals and available budget
Geographic targeting and exclusions
Optimization & Account Management
Budget adjustments
Campaign performance monitoring
Audience and targeting refinements
Ad performance reviews
Ongoing optimization
Account troubleshooting and general campaign maintenance
Audience Targeting
Audience research
Custom audiences
Website retargeting
Lookalike audiences when appropriate
Customer-list audiences when available
Ongoing audience refinement
Meta Pixel Tracking
Standard Meta Pixel setup and monitoring are included when your website and existing technology support reliable implementation.
Advanced server-side tracking and custom Conversions API implementations are outside the standard Meta Ads service.
Ad Creative & Copy
Ad copy creation
Simple static ad graphics
Client-provided photography and creative
Appropriate stock photography when needed
Ongoing ad testing
Creative refresh approximately every three months
Typically 1–2 creatives per campaign depending on budget and strategy
Reporting
You will receive:
A monthly email performance recap
A monthly reporting document
Calls or online meetings when requested
Meta Ads Pricing
Management Fee
$500/month
or 15% of your agreed monthly Meta advertising budget, whichever is higher
The percentage-based fee is calculated using your agreed monthly advertising budget rather than exact platform spend after the month ends.
One-Time Onboarding
$400
The onboarding fee may include:
Initial account review
Campaign strategy
Campaign and ad set buildout
Initial audience research
Ad copy
Initial static creative when needed
Meta Pixel setup when feasible
Geographic targeting
Launch preparation
Advertising spend is separate from Sleek Digital’s management fee and is paid directly to Meta.
How Much Should You Spend on Meta Ads?
Sleek Digital generally recommends at least $10 per day for each prospecting campaign.
Retargeting campaigns can often operate with smaller budgets, with approximately $2 per day serving as a reasonable starting point when there is enough audience traffic to support retargeting.
The appropriate budget will depend on:
The number of campaigns being run
Geographic service area
Audience size
Campaign objective
Competition
Available creative
Your overall marketing goals
Sleek Digital avoids dividing limited budgets across too many campaigns. When concentrating spend is more likely to produce meaningful results, the account will be structured accordingly.
Creative Matters on Meta
Unlike Google Search, Meta Ads often need to capture someone's attention before that person is actively looking for your service.
Strong photography, video, offers, and messaging can have a major impact on campaign performance.
Sleek Digital can create simple static graphics or use appropriate stock photography when needed. Clients are also encouraged to provide real photos and videos from their business whenever possible.
Video Advertising
Video production and editing are not included in the standard Meta Ads management fee.
When possible, Sleek Digital prefers to use video content that your business has already created and published organically. Existing Facebook or Instagram posts may also be used as ads when appropriate.
Video editing may be quoted separately if Sleek Digital agrees to provide it.
How Meta Ads Management Works
01 — Consultation
We start by discussing your services, audience, service area, website, current marketing, goals, creative assets, and available advertising budget.
02 — Strategy, Creative & Launch
Sleek Digital builds the campaign structure, sets up audiences and tracking when feasible, creates ad copy and appropriate static creative, and prepares the campaigns for launch.
03 — Ongoing Management
After launch, campaigns are monitored and adjusted based on performance.
You’ll receive a monthly email recap and reporting document, and Sleek Digital may ask for feedback about lead quality to better understand what happens after someone converts.
Ongoing services begin with an initial three-month agreement and continue month-to-month afterward.
Frequently Asked Questions
How much should I spend on Meta Ads?
Sleek Digital generally recommends at least $10 per day per prospecting campaign. Retargeting may start around $2 per day when the available audience is large enough.
Is advertising spend included in the management fee?
No. Your advertising budget is paid directly to Meta and is separate from Sleek Digital’s management fee.
Do you create the ads?
Simple static ad graphics and ad copy are included. Clients may also provide their own photography, graphics, or video.
Ready to Reach More Potential Customers?
If you run a service business in Tuscaloosa, Northport, or West Alabama, let’s talk about whether Facebook and Instagram advertising make sense for your business.