Google Ads Management
Reach Customers Already Searching for Your Services
Google Ads puts your business in front of potential customers when they are actively searching for the services you provide.
Sleek Digital manages Google Ads for service businesses in Tuscaloosa, Northport, and West Alabama, from initial campaign setup through ongoing optimization and reporting.
$500/month or 15% of monthly ad budget, whichever is higher
$400 one-time onboarding fee
Is Google Ads Right for Your Business?
Google Ads is often a strong fit for service businesses because it reaches people who are already looking for help.
Customers already search for your services
Google Ads works best when people are actively looking for what you offer.
You want calls and quote requests
Search campaigns can be built around actions that matter to a service business, not just website traffic.
You serve a defined geographic area
Campaigns can focus spend on the cities, ZIP codes, or service areas where you actually want new business.
A new customer is valuable enough to support advertising
Higher-value services generally have more room to absorb paid acquisition costs.
You have capacity to respond to new leads
Advertising works best when someone can answer calls and follow up with inquiries promptly.
WHAT’S INCLUDED
Google Ads Management From Setup to Ongoing Optimization
Sleek Digital handles the strategy, setup, management, and ongoing improvement of your Google Ads campaigns so you are not left trying to manage the account yourself.
Campaign Strategy & Setup
Campaign structure is based on your services, market, geography, and available budget. Search is usually the primary focus, with remarketing or responsive display advertising used when appropriate.
Keywords & Search Terms
Initial and ongoing keyword research
Search term reviews
Negative keyword management
Ongoing adjustments based on performance
Ads & Assets
Ad copy creation
Ongoing ad copy testing
Sitelinks
Callouts
Call assets
Structured snippets
Image assets when appropriate
Optimization & Account Management
Bid and budget adjustments
Campaign performance monitoring
Ongoing optimization
Account troubleshooting
Disapproved ad monitoring
Broken URL checks
Policy issue monitoring
General account hygiene
Targeting & Audiences
Geographic targeting
Location exclusions
Remarketing audiences
Customer Match audiences when available
Ongoing targeting refinements
Conversion Tracking & Reporting
Conversion tracking setup and monitoring are included when your website and existing technology support reliable implementation.
Reporting includes:
Monthly email performance recap
Monthly reporting document
Calls or online meetings when requested
PRICING
Google Ads Management Pricing
Management Fee
$500/month
or 15% of your agreed monthly Google Ads budget, whichever is higher
The percentage-based fee is calculated using your agreed monthly advertising budget rather than exact platform spend after the month ends.
One-Time Onboarding
$400
The onboarding fee covers the initial work required to prepare your account for launch, including:
Initial account review
Campaign structure and buildout
Initial keyword research
Ad copy
Geographic targeting
Conversion tracking setup when feasible
Ad assets
Initial competitor research
Launch preparation
How Much Should You Spend on Google Ads?
Google Search campaigns generally need at least $30 per day to have a reasonable chance to generate enough traffic and conversion data for effective management.
More competitive service industries such as roofing, HVAC, plumbing, and electrical may require $40–$50+ per day depending on keyword costs, competition, service area, and campaign goals.
Advertising spend is separate from Sleek Digital’s management fee and is paid directly to Google.
WEBSITE & TRACKING
Your Website Still Matters
Google Ads can bring potential customers to your website, but the website still needs to help them take the next step.
Your site should make it easy for visitors to:
Understand the service being offered
Find the information they need
Call your business
Request a quote
Submit an inquiry
Navigate the site on mobile
Sleek Digital can provide landing-page and website recommendations as part of Google Ads management.
Direct website edits are not included unless you also have an SEO agreement.
Conversion Tracking Depends on Your Website
Conversion tracking setup and monitoring are included when your existing website and technology allow reliable implementation.
This may include tracking:
Website form submissions
Clicks on phone numbers
Google Ads call conversions
Other appropriate website actions
Some websites, forms, booking systems, or third-party platforms can make reliable tracking difficult or impossible without additional technical work.
When that happens, Sleek Digital will recommend the best available solution. Major website changes, custom development, advanced CRM integrations, dynamic call tracking, call recording systems, and similar technical work are outside the standard Google Ads service.
HOW IT WORKS
A Straightforward Process From Setup to Ongoing Management
01 — Consultation
We start by discussing your services, service area, website, current marketing, goals, and available advertising budget to determine whether Google Ads is a good fit.
02 — Research, Setup & Launch
Sleek Digital researches your market, builds the campaign strategy, sets up conversion tracking when feasible, creates ads and targeting, and prepares the account for launch.
03 — Ongoing Management
After launch, campaigns are monitored and adjusted based on actual performance.
You’ll receive a monthly email recap and reporting document, and Sleek Digital may ask for feedback about lead quality so campaign decisions can account for what happens after a conversion.
Ongoing services begin with an initial three-month agreement and continue month-to-month afterward.
FREQUENTLY ASKED QUESTIONS
How much do I need to spend on Google Ads?
Sleek Digital generally recommends starting around $30 per day for Google Search campaigns. More competitive service industries may require $40–$50 or more per day depending on keyword costs, competition, service area, and campaign goals.
Is advertising spend included in the management fee?
No. Your advertising budget is paid directly to Google and is separate from Sleek Digital’s management fee.
Who owns my Google Ads account?
You do. The client owns the Google Ads account and platform billing. Sleek Digital is added with appropriate manager access.
READY TO GET STARTED?
Reach More Customers With Google Ads
If you run a service business in Tuscaloosa, Northport, or West Alabama, let’s talk about whether Google Ads makes sense for your business, market, and budget.